Recently, a 15-day Lunar New Year’s Shopping Festival has officially kicked off. The consumption market has witnessed a pre-holiday consumption boom, unleashing its demands for high-quality, diversified, and scenario-based products. Against this backdrop, CFI has identified the opportunities in occasion marketing and promptly launched a special marketing campaign, aiming to leverage the consumption benefits of the shopping festival to deepen the brand's market penetration and lay a solid foundation for the steady progress of the annual performance targets.

On January 7, the CFI marketing system and the core department completed work collaboration and resource integration to implement the marketing strategy. The group leader stated that the Lunar New Year’s Shopping Festival connects the brand and consumers. All departments should maintain a broad vision, strengthen cooperation, and leverage the group’s brand, channel, and service strengths. During the festival, CFI will continue to meet consumption demands and focus on building brand value and market performance.

This year's New Year Festival marketing campaign is structured around three key aspects: brand renewal, scene upgrade, and ecosystem collaboration. It achieves this by establishing an integrated online and offline consumption scenario, creating marketing content that suits the festive atmosphere, and deepening cross-border cooperation and resource integration, thereby fully stimulating the vitality of the consumer market.

CFI will take this as a chance to constantly optimize marketing and the coordinated mechanism, to explore the path to festival marketing. The objective is to bring more consumers a warmer and more valuable shopping experience, to write a new chapter for high-quality development.